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Beauty Industry

Vidal Sassoon’s New Pro Series

P&G's new hair care and styling collection pays tribute to Vidal Sassoon's legacy.

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By: Jamie Matusow

Editor-in-Chief

P&G Beauty has launched the Vidal Sassoon Pro Series, available at mass market retailers this month. The hair care and styling line includes at-home color kits. The line, shown, has bright red and white packaging, with products in bottles, jars and tubes.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s vice president and general manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”

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